Creating a Cohesive Brand Identity with Signage: Moment Hotel, Edinburgh
The Power of a Cohesive Signage Package
Signage is more than just a functional necessity; it is a powerful branding tool that ties together the overall guest experience. From the moment a guest approaches a hotel to their journey through its interior spaces, well-designed signage ensures clarity, consistency, and aesthetic harmony. Our work with Moment Hotel is a prime example of how a well-executed signage package can reinforce a brand’s identity while providing essential wayfinding solutions.
A Striking First Impression: Exterior Signage
The exterior of a hotel sets the tone for what’s inside, and the Moment Hotel’s new illuminated signage does just that. We designed and installed a sleek, illuminated lightbox with a refined black trim that enhances visibility without overpowering the building’s elegant facade. This ensures that guests can easily locate the hotel, day or night, while maintaining the sophisticated and understated aesthetic that defines the brand.
Beside the entrance, we also applied black window vinyl branding to the stairwell access, creating a high-contrast, stylish introduction to the hotel’s identity. This subtle yet effective design element reinforces brand consistency and adds an extra layer of refinement to the building’s exterior.
Guiding Guests with Precision Wayfinding Signage
Once inside, clear and intuitive wayfinding signage is essential to ensuring a seamless guest experience. For Moment Hotel, we installed precision CNC-cut 3D signage that aligns perfectly with the hotel’s high-end interior aesthetic. These signs serve both a practical and branding function, guiding guests effortlessly through the space while reinforcing the hotel’s visual identity.
Wayfinding signage plays a crucial role in guest satisfaction, particularly in hotels where clear direction is key to a positive experience. By integrating stylish, easy-to-read signage that complements the overall design, we were able to enhance both the usability and the aesthetic appeal of the hotel’s interior.
The Importance of Thoughtful Signage Design
A cohesive signage package ensures that every touchpoint within a space feels intentional and polished. At Moment Hotel, our approach to signage was guided by several key principles:
Brand Consistency – Every sign, from the exterior lightbox to the interior wayfinding, was designed to reflect the hotel’s sophisticated identity.
High-Quality Materials – Using premium materials such as CNC-cut 3D elements and refined trims ensured durability and a luxury finish.
Strategic Placement – Each signage element was carefully positioned to maximise visibility and functionality without disrupting the hotel’s design flow.
Seamless Integration – The signage complements the hotel’s existing aesthetic, appearing as a natural extension of the space rather than an afterthought.
These elements come together to create an experience where branding and function work in harmony, enhancing the overall guest journey from start to finish.
How Solas Signs Can Elevate Your Business
Our work with Moment Hotel highlights what a comprehensive signage package can achieve. Whether you’re renovating an existing space or launching a new business, we can provide tailored signage solutions that bring your brand to life.
From custom illuminated signs to precision-cut wayfinding systems, we specialise in creating signage that is both visually compelling and highly functional. A cohesive signage strategy not only strengthens brand recognition but also improves the customer experience, making it an essential investment for any business looking to stand out.
If you’re looking for expert signage solutions that merge design with practicality, Solas Signs is here to help. Get in touch today to discuss how we can craft a signage package that enhances your space and reinforces your brand identity.
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